Premium Domain Name
Premium Domain Name
...an aged premium exact match generic market defining descriptive .com domain name!
Describing LowVisionAids.com with the words noted above is important in understanding its valuation:
LowVisionAids.com is an aged premium domain registered in 1999 as a focused singular topic domain showing stability and longevity.
LowVisionAids.com is an exact match between it and the common search phrase "low vision aids" making it an instant online brand.
LowVisionAids.com is generic: real dictionary words that are easy to spell and remember relating to what the searcher is looking for.
LowVisionAids.com is market defining that part of the Health Care Market Sector where companies compete directly with one another.
LowVisionAids.com is descriptive since "low vision aids" is easily understood to mean assistive products for the visually impaired.
LowVisionAids.com is a .com domain which looks more authoritative, is much more common, and is more popular than any other option.
Using an exact match generic market defining descriptive .com domain like LowVisionAids.com provides enormous benefits for any existing brand that must compete directly with other brands for customers including: it implies leadership, authority, credibility and professionalism. It is effective for type-in traffic, branding and search engine ranking. It saves costs on future marketing, takes traffic away from competitors, can be a simple and intuitive way for new customers to find the brand, can be easier to spell and remember than the brand domain, and more.
Here are what a few existing brands have done with their exact match generic market defining descriptive .com domains:
Boeing has their generic name NewAirplane.com point to their brand name Boeing.com
CITI has their generic name Mortgage.com point to their brand name CITI.com
Walgreens has their generic name Drugstore.com point to their brand name Walgreens.com
Xerox has their generic name ColorPrinters.com point to their brand name Xerox.com
Enterprise has their generic name RentalCar.com point to their brand name Enterprise.com
(Avis/Budget and Expedia established stand-alone websites RentACar.com and CarRentals.com instead)
A list of 290+ large companies (brands) that own generic domain names in addition to their brand domain names can be found here.
Of course, the benefits described above are not limited to existing brands. These domains can also act as a "Golden Key" for a new venture wishing to capitalize on opportunities in a particular market space.
Here are what a few new venture companies have done with their exact match generic domain name purchases:
Allied, Atlas, Mayflower passed, but $195,000.00 brought new venture MovingCompany.com into their market sector
Nationwide, Allstate, Geico passed, but $570,000.00 brought new venture HomeownersInsurance.com into their market sector
Nike, Adidas, Reebok passed, but $700,000.00 brought new venture RunningShoes.com into their market sector
Visa, MasterCard, Discover passed, but $2,750,000.00 brought new venture CreditCards.com into their market sector
Travelers, State Farm, SafeAuto passed, but $49,700,000.00 brought new venture CarInsurance.com into their market sector
The source for the prices paid for these exact match generic domain names can be found here.
Domain names are essentially digital real estate
A domain name is very similar to physical real estate because you can build on it, lease it, exclude others from it, or dispose of it as you so desire. Like desirable physical real estate, a desirable domain name will hold steady or appreciate in value because both are limited in supply. If a business wants to acquire a particular piece of prime real estate in NYC for the location for their business, they will pay a premium. So it is with a desirable exact match generic market defining descriptive .com domain name.
LowVisionAids.com is very high in development potential and usability
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining the price of a domain name. As a rare aged premium exact match generic market defining descriptive .com domain, LowVisionAids.com has tremdous development potential and market usability in the assistive technology for the visually impaired space. LowVisionAids.com is the perfect domain name to reach that newly visually impaired person you want visiting your website. You can almost hear her say, "Oh, that website has exactly what I'm looking for."
As an aside, here is a forward-looking use for LowVisionAids.com worth considering:
Video has repeatedly proven to be a star performer among content formats. Something about video just works. The combination of audible and visual media elicits our greatest sensory engagement. What if some existing brand or new venture company were to develop LowVisionAids.com into the internet's #1 website for trustworthy, authoritative videos on how-to-choose, how-to-use, how-to-virtually-experience, and how-to-acquire the company's low vision aids. And what if this website was purposfully designed to be accessed by both fully sighted and visually impaired persons.
A very informative April 6, 2018 DNAcademy video "Six Types of Domain Names and What They Sell For" can be viewed here.
To inquire about the purchase of LowVisionAids.com, please call Rick Serey at 614-899-9989 or send an email with your contact information to firstname.lastname@example.org with "Domain Name Sale" in the Subject line.
The Visual-Tech Connection, P.O. Box 1996, Westerville, OH 43086